When the ’90s reached their midway point, another Nike employee, Sergio Lozano, decided to switch up the shoe game, basing the 95 on the human anatomy. The influence of the ’90s can be seen in its thick heel, whose exaggerated features give a bold and chunky look. These new kicks were known as the Air Max III until the year 2000, when they adopted a name reflective of the era in which they were created. In 1990, Nike dropped yet another pair of Air Max runners, ones that would be loved by athletes and sneakerheads alike. And this has proven to be true, with the design making waves decades after its release with a retro model. Layered material to the sidewalls added to the already impressive aesthetic and ensured that the aptly named Air Max 1 would never be forgotten.
The brainchild of one of Nike’s most legendary designers, the OG Air Max silo by Hatfield boasted the first visible Air unit, showing the unique cushioning system in action. Whether you’re looking for maximum impact protection or a casual shoe that you can wear on the daily, Nike’s Air Max line is guaranteed to impress. The original Air Max trainers, envisioned by Tinker Hatfield, were targeted toward runners, but their unique aesthetic has made them popular among the lifestyle crowd, all of whom are drawn to the visible air bubble.
With the Swoosh brand’s very own Air unit, an innovative technology that provides lightweight cushioning beneath the foot, sneaker fans the world over have discovered what it means to walk on air.
Nike Air Max shoes have been making the rounds since they were introduced in 1987, setting a high bar not just for performance, but also for appearance.
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